Earlier this month I paid a visit to the Bologna Motor Show. While not on the scale of Paris or Frankfurt, nor with the slew of product launches that Geneva gives us each year, Bologna’s automotive display is well worth the time and attention of the average petrol head…….like me for instance. OK not all […]
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]]>Earlier this month I paid a visit to the Bologna Motor Show. While not on the scale of Paris or Frankfurt, nor with the slew of product launches that Geneva gives us each year, Bologna’s automotive display is well worth the time and attention of the average petrol head…….like me for instance. OK not all the exhibits work, a Disco Ball Smart? Nightmare Fever indeed.
Of course Northern Italy is FIAT/Ferrari/Alfa Romeo/Maserati/Lancia territory, so a whole hall was reserved for the fine automobiles from this venerable collection of Old Masters. As might be expected it was about the busiest hall of them all.
Proudly displayed was God’s answer to those with too much money…….a $2 million car that you pay for but can only drive on special days that are approved by Ferrari, with others who have have passed the filthy lucre test. Oh, and not on public roads……wear the myth, live the dream indeed.
Another piece of glorious excess from Ferrari was unveiled at Bologna in the shape of the 599XX EVO, lighter, more powerful and faster than the 599XX, a rocket that managed to beat the seven minute mark round the Nordschleife……………so plenty of oomph. This Ferrari has go as well as show.
For those with 6.58 to spare you can see the lap on board HERE
More conventional was this brace of 458 Italias celebrating GTE success in 2011.
Understatement and elegance were the qualities found at Maserati’s stand. Modena’s finest now producing some of most desirable cars available. Two or Four doors they are the automotive equivalent to the cut and style of Italian Tailoring. We could all look like George Clooney in one of these……errr maybe not.
The FIAT 500 has been a great success, even if it is more than a tad cutsie for my taste. Fortunately help is on hand with Abarth’s take on the supermini. I could be seen in one of these.
Alfa Romeo’s stand was something of a disappointment, there being no sign of the gorgeous new 4C, so I had to make do with this instead. As can be seen the cars on display in the hall all had a “niece” as an optional extra, nice of the Italian car companies to help with the youth unemployment figures and the fostering of closer relations between the generations.
Perhaps the next biggest presence at Bologna came from the VW Group, reinforcing their aim of being the Numero Uno in the motoring universe and soon. Like FIAT they too had a full complement of nieces to stop the enthusiastic public getting too close to the cars.
The VW exhibition also had a hall to itself.
And more nieces…….
A new VW, well new to me at least, the up!, was in yet another location…………more budget….and more nieces………..nice car, terrible branding………….lower case and an exclamation mark……………gosh, the marketeers’ equivalent of photographers tilting the bloody camera and wearing silly hats. How cutting edge and kool!
One member of the VW extended family that was not much in evidence on the stands was Lamborghini; however being Italy of course the cops brought along a Gallardo…………
One of the oddest stands was one promoting the Autostrada network……………why?
More innovation at the Show from BlowCar……………..as the blurb went:
The post Bolognese Sauce first appeared on DoubleDeClutch.com.
]]>A visit to the Bologna Motor Show last week was full of the usual motoring delights but for me one aspect stood out from the rest. There was a very strong rally presence, hardly surprising given the heritage of Lancia and FIAT over the years. Of course being easily distracted by a shiny bauble I […]
The post Rally To The Cause first appeared on DoubleDeClutch.com.
]]>A visit to the Bologna Motor Show last week was full of the usual motoring delights but for me one aspect stood out from the rest. There was a very strong rally presence, hardly surprising given the heritage of Lancia and FIAT over the years.
Of course being easily distracted by a shiny bauble I was fascinated by the Lancia ECV, a prototype developed for the Group S rules, that were supposed to replace the madness of Group B.
After the deaths of Henri Toivonen and Sergio Cresta in the 1986 Corsican Rally both Group B and Group S regulations were abandoned, so this spectacular machine never saw competition.
Other Lancia favourites were also on hand, I mean who can resist the Stratos, painted up in Alitalia livery?
And it would be rude not to have another Martini………….
Actually let’s turn it into a three Martini lunch, proper Mad Men style
Later in the week the Rally cars would have their time out on the tracks but I had to make do with the static display………….worth the journey to Italy by itself. I’ll have a look round the rest of the Show in the next day or so. Avanti!
John Brooks, December 2011
The post Rally To The Cause first appeared on DoubleDeClutch.com.
]]>It has been a bit quiet at DDC HQ of late. I have been on manoeuvres with The Special Correspondent and the shadowy figure just known as “The Captain”. We have been exploring Italy, from Torino to Bologna, much more on that later. In the meantime here are some snapshots from the Grand Tour. […]
The post At The Foot Of The Alps first appeared on DoubleDeClutch.com.
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It has been a bit quiet at DDC HQ of late. I have been on manoeuvres with The Special Correspondent and the shadowy figure just known as “The Captain”. We have been exploring Italy, from Torino to Bologna, much more on that later.
In the meantime here are some snapshots from the Grand Tour.
The Bologna Motor Show is on this week, so we popped by to discover much to interest. Audi had one of their Le Mans-winning R18 on display, one of many race cars to admire.
What do you with a redundant car factory……….bulldoze it and build something glass and chrome? Or preserve the famous structure and recycle the whole sheebang? The latter would seem to be the best answer, at least from the evidence of the project to rescue the Lingotto factory. The former home of FIAT, is now a shopping centre, with hotels, art galleries etc. The famous rooftop test track is still there and we were lucky enough to be allowed a visit.
As if that was not enough automotive goodness, just down the strada was the freshly opened Museo Nazionale dell’Automobile, celebrating the fantastic contribution of Italy to motoring. A must visit place.
Ciao.
John Brooks, December 2011
The post At The Foot Of The Alps first appeared on DoubleDeClutch.com.
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