After leaving the company at the end of 1971, in a change of direction to broaden the outlook of the firm that saw all family members, including Ferry Porsche himself, depart their day-to-management positions, Butzi formed his own company, Porsche Design. His talents quickly made it famous for its award winning high end consumer products led by its long line of watches and sunglasses that were almost required purchases for aspiring \u201cin crowd\u201d members.<\/p>\n
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\nThe automotive world lost one of the least known, but perhaps most influential of its design geniuses last week with the death of 76-year-old Ferdinand Alexander Porsche, better remembered by most as \u201cButzi,\u201d in Salzburg, Austria after a lengthy illness. The eldest son of Ferry Porsche and the grandson of Ferdinand Porsche, Butzi carved his own niche during his tenure as head of the sports car company\u2019s Styling Studio.<\/p>\n
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\nIt was while he was in charge that he penned the body shape for the iconic 911, whose original bodyshell, with modifications, remained in production from the fall of 1964 through the mid 1990\u2019s. And, while it has been superseded in the years since, the overall \u201clook\u201d of the 911 has remained intact to this day.<\/p>\n
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\nLess well known, was his contribution to the motorsport side of Porsche. There he made history as well with his design of the Porsche 904, the two-liter, first all-fiberglass car ever fielded by the Zuffenhausen factory. Not only is the 904 considered the most beautiful of all Porsches, it dominated the small displacement sports racing category for more than two years between 1964 and the early part of 1966.<\/p>\n